January 17, 1989
Sterling Construction Objective
Sterling Construction’s primary objective is to “build happy customers.” We will accomplish this through the building of quality homes, fairly priced in nice neighborhoods. A quality of life is important, no matter what the size, shape or price of the home. That quality should come from the building, the surrounding neighborhood and the people who created it.
While creating happy customers, we will strive to build a strong company. The strength of the company shall come from its people. Willing, growing, friendly people will be the backbone of Sterling.
Sterling will endeavor to treat its people well above average. Working conditions, benefits, wages and vacations will be geared to match the people’s quality performances.
In striving to care for its customers and workers better than the norm, Sterling shall also endeavor to be a strong financial company. Our goals are to exceed industry averages for profitability.
The Sterling name should be synonymous in the public’s mind with quality, both in Sterling’s performance and its people.